GardenDonkey "Revolution" • Product Video
Client: GardenDonkey
When Brad Martin, owner at GardenDonkey, approached me to make a video that showcased his phenomenal new weeding tool, "The Revolution," I jumped at the chance. Shamefully, I have a weed problem in my own backyard, so I was instantly sold on his product when he demoed it for me at our initial production meeting.
Brad needed a way to show the tool in action, illustrating how it can handle seemingly "impossible" weeding jobs with ease. Video does this in a way that pictures or text on a website just can’t.
The finished piece carries the personality and attitude unique to Brad and the GardenDonkey brand, and shows us just how "revolutionary” the Revolution really is.
Credit:
Will Lemke—2nd Camera
Jon Aiken—Script Co-writer
GardenDonkey • Logo Design
In addition to filming the product video, I designed the brand identity and logo for the company. Working on the video and logo in tandem was a great way to create an overall synthesis between brand and video.
The idea was to portray the toughness and spirit that the GardenDonkey tools embody. I set out to developed a brand mark that was both organic and strong. The end result is one firmly rooted in the past but also as innovative and future-looking spirit of the GardenDonkey tools.
Find out how to create a video for your business on the Video Production page.
