The friendly team building the WasteNot App needed a video to help explain their product, an app that helps users cutdown on behaviors that waste food. Jon Wuest, the projects founder, wanted a colorful look that caught attention, and artwork that felt retro and little kitschy.

From the the animated video that led the awareness campaign, we were also able to develop a logo and pull other assets that were created. We had a lot of fun creating the overall video and in service of such a worthy cause.

Find out more about the benefits of using an animated explainer video to amplify your brand’s message here.

Credits:

• Impossible Acoustic — Sound design, Voice over

• Jon Aiken — Script Co-Writer